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The trojan horse : the growth of commercial sponsorship Cover Image

E-book

The trojan horse : the growth of commercial sponsorship

Whannel, Garry. (Author). Philips, Deborah, 1954- (Added Author).

Summary: The Trojan Horse traces the growth of commercial sponsorship in the public sphere since the 1960s, its growing importance for the arts since 1980 and its spread into areas such as education and health. The authors' central argument is that the image of sponsorship as corporate benevolence has served to routinize and legitimate the presence of commerce within the public sector. The central metaphor is of such sponsorship as a Trojan Horse helping to facilitate the hollowing out of the public sector by private agencies and private finance. The authors place the study in the context of the more g.

Record details

ISBN: 1472512022
ISBN: 9781472512024
ISBN: 1472545141
ISBN: 9781472545145
ISBN: 1472508386
ISBN: 9781472508386
Physical Description: 1 electronic resource (278 pages)
remote
Publisher: New York, NY : Bloomsbury, 2013.

Content descriptions

Bibliography, etc. Note:	Includes bibliographical references (pages 257-268) and index.
Formatted Contents Note:	The moment of 1945 and its legacy -- A culture of consensus: the arts from 1945 -- Pay up and play the game: sport and sponsorship -- Neo-liberalism and New Labour: from Thatcher to Blair -- Culture and enterprise: the arts from 1979 -- One amazing day... : the Millennium Dome -- Education, education, education -- Safe in their hands: health and the market -- All in it together?
Restrictions on Access Note:	NLC staff and students only.
Language Note:	English.
Source of Description Note:	Description based on print version record; resource not viewed.