Book
Event sponsorship
Record details
- ISBN: 0471126012 (cloth : alk. paper)
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Physical Description:
xxii, 298 p. : ill. ; 25 cm.
print - Publisher: Hoboken, N.J. : John Wiley & Sons, c2003.
Content descriptions
| General Note: | Published simultaneously in Canada. |
| Bibliography, etc. Note: | Includes bibliographical references (p. 249-254) and index. |
| Formatted Contents Note: | Outstanding events sell sponsorship -- The sponsorship marketing plan -- Research : the sponsor's perspective -- The effective sponsorship proposal -- Benefits : the formula for sponsorship success and growth -- Creating the proper image in the eyes of your sponsors -- The creative approach to sponsorship -- The keys to successful sponsorship sales -- The legal issues in event sponsorship -- The staff--sponsor-client relationship -- The law of return : how to keep sponsors coming back -- The sponsorship evaluation process -- The globalization of event sponsorship -- The importance of networking -- The future of global event sponsorship. |
Search for related items by subject
| Subject: | Corporate sponsorship Special events |
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Available copies
- 1 of 1 copy available at Sitka.
Holds
- 0 current holds with 0 total copies.
Show Only Available Copies
| Location | Call Number / Copy Notes | Barcode | Shelving Location | Holdable? | Status | Due Date |
|---|---|---|---|---|---|---|
| VIU Library - Nanaimo Campus | HD 59.35 S55 2003 (Text) | M010892192 | STACKS | Volume hold | Available | - |
