Let my people go surfing : the education of a reluctant businessman : including 10 more years of business unusual

Chouinard, Yvon 1938- (author.). Klein, Naomi, 1970- (writer of foreword.).

Summary: "In this newly revised 10th anniversary edition, Yvon Chouinard--legendary climber, businessman, environmentalist, and founder of Patagonia, Inc.--shares the persistence and courage that have gone into being head of one of the most respected and environmentally responsible companies on earth. From his youth as the son of a French Canadian handyman to the thrilling, ambitious climbing expeditions that inspired his innovative designs for the sport's equipment, Let My People Go Surfing is the story of a man who brought doing good and having grand adventures into the heart of his business life--a book that will deeply affect entrepreneurs and outdoor enthusiasts alike. 'This is the story of an attempt to do more than change a single corporation--it is an attempt to challenge the culture of consumption that is at the heart of the global ecological crisis.'--From the Foreword by Naomi Klein"--

Record details

ISBN: 0143109677
ISBN: 9780143109679
ISBN: 1101992530
ISBN: 9781101992531
Physical Description: 1 online resource (xiv, 258 pages) : illustrations
remote
Publisher: New York, New York : Penguin Books, [2016]
Copyright: ©2016

Content descriptions

Bibliography, etc. Note:	Includes bibliographical references.
Source of Description Note:	Online resource; title from PDF title page (EBSCO, viewed September 13, 2016).