Book
Event sponsorship / Bruce E. Skinner, Vladimir Rukavina.
Record details
- ISBN: 0471126012 (cloth : alk. paper)
- Physical Description: xxii, 298 p. : ill. ; 25 cm.
- Publisher: Hoboken, N.J. : John Wiley & Sons, c2003.
Content descriptions
| General Note: | Published simultaneously in Canada. |
| Bibliography, etc. Note: | Includes bibliographical references (p. 249-254) and index. |
| Formatted Contents Note: | Outstanding events sell sponsorship -- The sponsorship marketing plan -- Research : the sponsor's perspective -- The effective sponsorship proposal -- Benefits : the formula for sponsorship success and growth -- Creating the proper image in the eyes of your sponsors -- The creative approach to sponsorship -- The keys to successful sponsorship sales -- The legal issues in event sponsorship -- The staff--sponsor-client relationship -- The law of return : how to keep sponsors coming back -- The sponsorship evaluation process -- The globalization of event sponsorship -- The importance of networking -- The future of global event sponsorship. |
Search for related items by subject
| Subject: | Corporate sponsorship. Special events. |
Search for related items by series
Available copies
- 0 of 0 copies available at Alert Bay Public Library.
Holds
- 0 current holds with 0 total copies.
Show All Copies
| Location | Call Number / Copy Notes | Barcode | Shelving Location | Holdable? | Status | Due Date |
|---|
