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Event sponsorship  Cover Image Book Book

Event sponsorship / Bruce E. Skinner, Vladimir Rukavina.

Skinner, Bruce E. (Author). Rukavina, Vladimir. (Added Author).

Record details

  • ISBN: 0471126012 (cloth : alk. paper)
  • Physical Description: xxii, 298 p. : ill. ; 25 cm.
  • Publisher: Hoboken, N.J. : John Wiley & Sons, c2003.

Content descriptions

General Note:
Published simultaneously in Canada.
Bibliography, etc. Note:
Includes bibliographical references (p. 249-254) and index.
Formatted Contents Note:
Outstanding events sell sponsorship -- The sponsorship marketing plan -- Research : the sponsor's perspective -- The effective sponsorship proposal -- Benefits : the formula for sponsorship success and growth -- Creating the proper image in the eyes of your sponsors -- The creative approach to sponsorship -- The keys to successful sponsorship sales -- The legal issues in event sponsorship -- The staff--sponsor-client relationship -- The law of return : how to keep sponsors coming back -- The sponsorship evaluation process -- The globalization of event sponsorship -- The importance of networking -- The future of global event sponsorship.
Subject: Corporate sponsorship.
Special events.

Available copies

  • 0 of 0 copies available at Alert Bay Public Library.

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  • 0 current holds with 0 total copies.


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